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Efficiency: A Game-Changer for Startups

  Recently, I had the privilege of discussing the importance of efficiency with my colleagues. Being customer-centric, I often relate efficiency to the realm of Customer Support. In honor of Customer Service Week, I'd like to share my thoughts here too. While productivity is undeniably valuable, efficiency takes it to the next level. It's about delivering high-quality results in the shortest possible time. With a background in Customer Support, I've come to realize that quality alone isn't sufficient. Timeliness matters immensely. Customers don't have the patience to wait; they want swift responses and prompt issue resolution. Customer support plays a pivotal role in the success of a startup, but efficient customer support can be a lifesaver. An efficient support team not only addresses user concerns but also offers workarounds, escalates issues as needed, and provides valuable feedback to management, enhancing the overall user experience and helping the startup ref...
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I DON'T KNOW HOW TO TALK ABOUT MONEY

  Have you ever wondered how to handle situations when discussing financial matters isn't your preferred route? Throughout my career journey, I've consciously steered clear of financial negotiations. When asked about salary expectations during interviews, my approach has been to inquire about the employer's budget, allowing me to make a decision based on alignment with my own financial expectations. Before applying for a job, I typically establish a salary range for myself, but I often find myself making compromises for various reasons. One significant reason is my genuine passion for the projects and missions of the companies I apply to. There have been opportunities for me to broach the subject of a salary raise with my employers, but I've hesitated. Why? It's simple - I'm not comfortable discussing money matters. Frequently, I've observed that others tend to follow suit, avoiding discussions about compensation, which has sometimes led me to accept lower p...

Startups are basically schools that pay you

For every interview I've attended, I always make it clear that I'm looking for a place where I can learn and earn, a place to improve my skills and not just a place to work. About 2years ago, I was leaving a job where my performance was very underwhelming, and the only good thing my then boss said was that she was very sure I've learnt a lot (she was right). I was determined to only take roles I can grow in, but I didn't know the amount of learning I can actually do until I joined  Cloud Clinic Ltd . In startups, there really isn't much time for adjustments or "fitting in", you sign the offer and get to work immediately, the interesting part is that if you don't want to be in a startup, you will probably resign before you are fired. Startups are fast paced, everyone is trying to do as much as possible in very little time, and most importantly, most people wear multiple hats. So, if you really want to learn, I would suggest you join a startup, join a st...

Why Startups should support their users before they acquire them

  A few years ago, I took a Customer Support course with  Side Hustle Internship . The instructor asked us who the “owner” of a company is, and we all gave responses. Some said the CEO, some said the largest shareholder, among other things. The instructor then told us the customer is the owner of any establishment because anything we do is geared towards making sure that the end users are always happy with the product. The instructor further explained that regardless of whether our services improve the lives of our users or not, they need to be always happy with our services because without them, there is no business. As a startup, its very easy to get carried away trying to build the perfect product, and when you have that product, you carry that confidence into the market only to be met with users that ask the most random questions that even your team didn’t even think of. Customer support can make and destroy your product and that is why you need to start supporting your us...

How Customer Acquisition Cost (CAC) can ruin your startup

Often times, we’ve heard of startups pack up a few months after launch. While passion is a real thing, the reason most startups exist is to make money, a lot of it. After a product launches, the next step is to have as many people as possible using the product, no one builds a product hoping too many people wouldn’t use it. This is where Customer Acquisition Cost (CAC) comes in, it is the amount of money spent on acquiring of the revenue generating users for a product. After launch, a startup will most probably spend money on everything that will drive sales, like expanding the sales team, getting tools that will drive sales, customer support for retention, etc. The problem begins if the CAC is higher than the Lifetime Value (LTV) of the customer, some customers are going to be one-time users, imagine if a fortune has been spent to acquire such customers. The trick is to make sure that the LTV is at least three times the CAC, and make sure that you can acquire the CAC back wi...